Posts Tagged strategic planning

Ride Brooklyn Demonstrates Importance of Research

The following news piece is from WNYC public radio talking about the growth bike shops in Brooklyn.

One of the first quotes from Pete Kocher of Ride Brooklyn is “A lot of signs pointed to this is a business that could succeed.” These “signs” are seen through research. Kocher may have just been lucky [...]

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Marketing Science and Art

This morning I read a quick post from Seth Godin’s blog on whether marketing is a science or art (hint: its both).
This got me to thinking: no question that with my strategic planning background I fall into the science category in most cases, and I totally agree with Seth that the main problem for [...]

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Berkley Downtown Development Authority

I have decided to volunteer with the Berkley DDA. Basically, my drive behind this is twofold: first, because I live here, its in my best interest. Secondly, Berkley is in dire need of some branding. The city does not seem to have a strong image with the folks that I’ve talked to. [...]

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A fresh start to the year?

I’ve been busy with mostly planning for myself for 2009 so far. What about you? Do you have your goals for 2009 finished?
About this time year, it seems like everyone has written a blog entry about how to make plans or how to lay out and achieve goals, etc. So, I’m not going [...]

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How about a little optimism here?

I am often critical of ads or just foisting my opinion about them on unsuspecting folks who don’t realize they asked. I recognize that this can come across as a somewhat pessimistic attitude towards marketing sometimes. With all the rest of the pessimistic economic news these days, I thought I’d put together a [...]

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