Last week, my wife and I were listening to a story on Marketplace from American Public Media about how women don’t really tell us (marketers) what they want and we, in-turn, don’t really reach out to them. You can get the story here:
http://marketplace.publicradio.org/display/web/2009/11/24/am-womens-marketing/
For those of us in the market research industry, the name Mary [...]

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