It seems like electric bikes or e-bikes have been getting a substantial amount of interest recently. Here in the suburbs of Detroit, we had a new e-bike shop pop up about a year ago. And, if you think about the economy of Detroit a year ago, that seems like it would have to have [...]
Posts Tagged marketing
LA2M
Jul 23
Yesterday, I attended a (new to me) networking lunch, called LA2M. It was sort of the typical format for these things, with time to network in the beginning, a presentation, and time to introduce yourself to everyone at the end. The topic was presented by Chris Kochmanski of Design Hub in Ann Arbor [...]
Marketing Science and Art
May 27
This morning I read a quick post from Seth Godin’s blog on whether marketing is a science or art (hint: its both).
This got me to thinking: no question that with my strategic planning background I fall into the science category in most cases, and I totally agree with Seth that the main problem for [...]
A logo that says something
Jan 28
If nothing else, this logo and name are entertaining:
I am not sure that I really need to add anything else to it. I saw this will reading Urban Velo and thought to myself, “that is a very logical logo.”Aggressive and targeted… those offended by this, probably aren’t the target audience. Hardcore skiers, [...]
I am often critical of ads or just foisting my opinion about them on unsuspecting folks who don’t realize they asked. I recognize that this can come across as a somewhat pessimistic attitude towards marketing sometimes. With all the rest of the pessimistic economic news these days, I thought I’d put together a [...]
In the words of reality tv show fans, the world is a “hot mess” (if you listen to the pundits, that is). That’s part of the reason why President-elect Obama’s message of Hope played so well this election season. But there are other marketing-related reasons why he did so well…- he had a [...]
The coffee wars…
Oct 23
Dunkin Donuts is launching a new “taste test” ad that targets Starbucks. This is brilliantly timed campaign showing the results of an independent taste test (well, paid for by Dunkin Donuts, but conducted by an independent 3rd party research company) that shows that Dunkin Donuts won in a blind test of taste.
I say this [...]
It’s no secret that the Detroit area has been hit pretty hard by the economy. This all started about a year ago (or longer) here. The latest national news sounds like just a rehash of problems that Detroit has been living with for a while. When the economy tanks, there is a [...]
I (finally) finished the book, Branding Only Works on Cattle by Jonathan Salem Baskin. The basic premise is that communicating brands as we know it is actually dead. Before you start writing a eulogy for your long, lost pal, Tony the Tiger, Baskin does have some fascinating points. As you may recall [...]
I read in Brandweek this week that marketers at Walmart, Target, and Starbucks (among other large retailers) “eye Fair Trade Certified as the new ‘green’” marketing tool.
As someone who ran/runs a independent coffee roasting company, trying to compete with big chains is always a challenge. The juggernaut Starbucks not only sells many of the [...]
