The National Coffee Association has released their annual coffee consumption study and there weren’t many surprises this year.
Everyone knows its a tough year economically for a variety of reasons, and that was reflected in the study. While consumption overall has remained steady (54% of the overall respondents), gourmet beverages are down (14%, down [...]
Posts Tagged Coffee
Your morning cup-o-joe.
Feb 9
I’m a coffee snob. I admit it. I roast my own coffee, ran my own coffee roasting company for a while, and I’ve been in tasting coffee in “cupping” sessions many times before. So, when I read that Eight O’Clock coffee won top honors from Consumer Reports I was skeptical.But the marketer in me did [...]
The coffee wars…
Oct 23
Dunkin Donuts is launching a new “taste test” ad that targets Starbucks. This is brilliantly timed campaign showing the results of an independent taste test (well, paid for by Dunkin Donuts, but conducted by an independent 3rd party research company) that shows that Dunkin Donuts won in a blind test of taste.
I say this [...]
Walking away from Starbucks…
Sep 29
I read the (supposed) real reason that Starbucks ad agency walked away from the Starbucks account on Advertising Age this morning. There has been substantial upheaval at Starbucks recently, starting with a return of the original CEO, job losses, and store closures. This is all a result of poor financial performance starting [...]
I read in Brandweek this week that marketers at Walmart, Target, and Starbucks (among other large retailers) “eye Fair Trade Certified as the new ‘green’” marketing tool.
As someone who ran/runs a independent coffee roasting company, trying to compete with big chains is always a challenge. The juggernaut Starbucks not only sells many of the [...]
Iced coffee?
Sep 14
This summer has passed (pretty much… feeling very fall-like these days), but I would be remiss if I didn’t mention the newest trend in coffee brewing – cold coffee brewing.
Now, I know what you are thinking, and yes, ice coffee has been around for a long time. But it seems that brewing coffee cold [...]
