How come C-level executives often don’t seem to get that they are the “face” of their business? Particularly when they go wading into a very public topic. Entrepreneurs get it (usually).
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Posts Tagged brand management
I saw on David Cameron’s blog about a new ad for Coke featuring fuzzy little creatures. This is usually where ads lose my interest, but this ad wasn’t too bad. It didn’t make a lot of sense, wasn’t particularly stylish, but had sort of a Muppet feel for me.
However, then I noticed that [...]
When is Bad Branding Good?
Feb 25
On Monday, Detroit’s NPR station had a story about one of the terrific Michigan microbreweries, Michigan Brewing Company in Webberville. They are bidding on a new contract to produce and sell a new beer for … ugh… Kid Rock. As Rex Halfpenny of the Michigan Beer Guide points out, these kind [...]
GT Bicycles has come up with a fairly unoriginal (but still not all bad) way to promote their brand through word of mouth – get grassroots folks to do it. GT is sponsoring 35 amateur mountain bike racers to ride the newest GT machines in at least 6 IMBA sponsored races. They are [...]
Positively Detroit!
Jan 15
This article is a little off topic for me, but there’s been a lot of talk about it recently so I’ll try and tie it back in at the end…
Author and columnist, Mitch Albom recently wrote an article in Sports Illustrated about Detroit. Detroit’s been in the news a lot recently (not in a [...]
It’s no secret that the Detroit area has been hit pretty hard by the economy. This all started about a year ago (or longer) here. The latest national news sounds like just a rehash of problems that Detroit has been living with for a while. When the economy tanks, there is a [...]
Viral Marketing
Oct 2
This is a pretty funny new ad from “The Viral Factory” for Diesel clothing for their XXX Party.
The thing is, while its clever, funny and shocking and I’m sure will be emailed all over the place, I’m not entirely sure what the point is. From The Viral Factory website:
By tapping into our extensive network [...]
I (finally) finished the book, Branding Only Works on Cattle by Jonathan Salem Baskin. The basic premise is that communicating brands as we know it is actually dead. Before you start writing a eulogy for your long, lost pal, Tony the Tiger, Baskin does have some fascinating points. As you may recall [...]
Walking away from Starbucks…
Sep 29
I read the (supposed) real reason that Starbucks ad agency walked away from the Starbucks account on Advertising Age this morning. There has been substantial upheaval at Starbucks recently, starting with a return of the original CEO, job losses, and store closures. This is all a result of poor financial performance starting [...]
Yesterday I read an article on Bnet entitled “Kiss Your Brand Goodbye“. This is a book review of Jonathan Salem Baskin’s new book “Branding Only Works on Cattle”.
The book is an interesting opinion on a larger trend in advertising and branding to deal with the new influence of integrated marketing (combined traditional advertising [...]
