Qualitative Research

HMA has over 10 years of experience in conducting one-on-one interviews, focus groups, and small group qualitative research.  A great qualitative partner goes beyond someone who can just get people together in a focus group room.  HMA understands that the key to high quality qualitative work is the ability to delve into the participants opinions and perceptions, and then analyze and understand how that links to buyer behavior.

HMA partners with focus group facilities, national panels and online focus group providers to ensure that the groups are conducted in the right areas, with the right participants.  HMA has a substantial experience with automotive markets, business-to-business services, advertisers, and the coffee industry.