Google Adwords and Google Analytics

HMA’s background in research makes the difference in examining the complex world of Google Analytics and Adwords.  To be its most effective, a detailed understanding of how “search” works helps to develop a successful Adwords campaign.  HMA has over 5 years of experience conducting research online and researching website users/usability.  This experience plays a key role when designing an effective Adwords campaign.

HMA can set-up an Analytics/Adwords account for clients (assuming this fits into their marketing plan!) and will select and refine effective keywords for the campaign.  At that point, HMA manages the Adwords account and can deliver results through Analytics analysis.  Additionally, HMA can also work with Analytics without the Adwords account to deliver an understanding of client website performance.