HMA Services and Products:

Market Research – the first step in developing a marketing plan: Answer the questions that need answering so that marketing efforts are their most effective (e.g. Who do I market to?  What should I be talking about get their interest?  Do they like my product in green?).  Using a variety of research tools we can help you understand how brands are perceived and what that means to you.

Strategic/Brand Planning – identifying how to go to market: Once the research is done, we do the analysis and create a plan for your brand or product.  The resulting marketing plan identifies goals, actions to be taken (including specific ads, sales force targets, website, etc.), a calendar, budgets, and basically everything that needs to be done to promote your business or product.

Marketing/Advertising Activities – After the plans are set, HMA has enacted marketing activities such as: website design, social networking to increase interest; Search Engine Marketing to increase website ranking; and prints ads, and website implementation to increase awareness, interest, and traffic.