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	<title>Hurst Marketing Associates</title>
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	<link>http://hurst-associates.com</link>
	<description>Planning . Branding . Measuring</description>
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		<title>Elusive Triggers</title>
		<link>http://hurst-associates.com/2009/12/elusive-triggers/</link>
		<comments>http://hurst-associates.com/2009/12/elusive-triggers/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 13:47:27 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Consumer behavior]]></category>
		<category><![CDATA[Mary Lou Quinlan]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[Predictably Irrational]]></category>

		<guid isPermaLink="false">http://hurst-associates.com/?p=209</guid>
		<description><![CDATA[Last week, my wife and I were listening to a story on Marketplace from American Public Media about how women don&#8217;t really tell us (marketers) what they want and we, in-turn, don&#8217;t really reach out to them.  You can get the story here:
http://marketplace.publicradio.org/display/web/2009/11/24/am-womens-marketing/
For those of us in the market research industry, the name Mary [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/12/elusive-triggers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ride Brooklyn Demonstrates Importance of Research</title>
		<link>http://hurst-associates.com/2009/11/ride-brooklyn-demonstrates-importance-of-research/</link>
		<comments>http://hurst-associates.com/2009/11/ride-brooklyn-demonstrates-importance-of-research/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 21:20:26 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bike commuting]]></category>
		<category><![CDATA[bike shop]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[urban cycling]]></category>

		<guid isPermaLink="false">http://hurst-associates.com/?p=197</guid>
		<description><![CDATA[The following news piece is from WNYC public radio talking about the growth bike shops in Brooklyn.

One of the first quotes from Pete Kocher of Ride Brooklyn is &#8220;A lot of signs pointed to this is a business that could succeed.&#8221;  These &#8220;signs&#8221; are seen through research.  Kocher may have just been lucky [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Electric Bikes Coming to Your Independent Bike Dealer?</title>
		<link>http://hurst-associates.com/2009/10/are-electric-bikes-coming-to-your-independent-bike-dealer/</link>
		<comments>http://hurst-associates.com/2009/10/are-electric-bikes-coming-to-your-independent-bike-dealer/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 20:21:35 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[bike commuting]]></category>
		<category><![CDATA[bike shop]]></category>
		<category><![CDATA[e-bikes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[urban cycling]]></category>

		<guid isPermaLink="false">http://hurst-associates.com/?p=186</guid>
		<description><![CDATA[It seems like electric bikes or e-bikes have been getting a substantial amount of interest recently.  Here in the suburbs of Detroit, we had a new e-bike shop pop up about a year ago.  And, if you think about the economy of Detroit a year ago, that seems like it would have to have [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/10/are-electric-bikes-coming-to-your-independent-bike-dealer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Whole Foods CEO Comments Reflect on the Brand. Is Anyone Surprised?</title>
		<link>http://hurst-associates.com/2009/08/whole-foods-ceo-comments-reflect-on-the-brand-is-anyone-surprised/</link>
		<comments>http://hurst-associates.com/2009/08/whole-foods-ceo-comments-reflect-on-the-brand-is-anyone-surprised/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 08:10:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Whole Foods]]></category>

		<guid isPermaLink="false">http://rougeroastery.com/Blog/2009/08/26/whole-foods-ceo-comments-reflect-on-the-brand-is-anyone-surprised/</guid>
		<description><![CDATA[How come C-level executives often don&#8217;t seem to get that they are the &#8220;face&#8221; of their business?  Particularly when they go wading into a very public topic. Entrepreneurs get it (usually).
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia76573c6f2d502a168e240c2d5c25bf9?imw=Y
]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/08/whole-foods-ceo-comments-reflect-on-the-brand-is-anyone-surprised/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are you reading this?</title>
		<link>http://hurst-associates.com/2009/08/are-you-reading-this/</link>
		<comments>http://hurst-associates.com/2009/08/are-you-reading-this/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 11:54:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Nielson]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://rougeroastery.com/Blog/2009/08/10/are-you-reading-this/</guid>
		<description><![CDATA[Last week, I was reminded of a study I read about 6 months or a year ago.  Basically, the study said that chances are, you are not reading this.  I&#8217;m not saying you&#8217;re not here.  I&#8217;m just saying you are more likely to be skimming this, than reading it.
Research done in 2008 [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/08/are-you-reading-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LA2M</title>
		<link>http://hurst-associates.com/2009/07/la2m/</link>
		<comments>http://hurst-associates.com/2009/07/la2m/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 09:16:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[LA2M]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://rougeroastery.com/Blog/2009/07/23/la2m/</guid>
		<description><![CDATA[Yesterday, I attended a (new to me) networking lunch, called LA2M.  It was sort of the typical format for these things, with time to network in the beginning, a presentation, and time to introduce yourself to everyone at the end.  The topic was presented by Chris Kochmanski of Design Hub in Ann Arbor [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/07/la2m/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>National Coffee Association Coffee Consumption Study</title>
		<link>http://hurst-associates.com/2009/07/national-coffee-association-coffee-consumption-study/</link>
		<comments>http://hurst-associates.com/2009/07/national-coffee-association-coffee-consumption-study/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 07:07:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Coffee]]></category>
		<category><![CDATA[beans]]></category>
		<category><![CDATA[coffee roasting]]></category>
		<category><![CDATA[coffee shops]]></category>

		<guid isPermaLink="false">http://rougeroastery.com/Blog/2009/07/07/national-coffee-association-coffee-consumption-study/</guid>
		<description><![CDATA[The  National Coffee Association has released their annual coffee consumption study and there weren&#8217;t many surprises this year.
Everyone knows its a tough year economically for a variety of reasons, and that was reflected in the study.  While consumption overall has remained steady (54% of the overall respondents), gourmet beverages are down (14%, down [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/07/national-coffee-association-coffee-consumption-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frazz on the Independence of Biking</title>
		<link>http://hurst-associates.com/2009/07/frazz-on-the-independence-of-biking/</link>
		<comments>http://hurst-associates.com/2009/07/frazz-on-the-independence-of-biking/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 02:51:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[frazz]]></category>
		<category><![CDATA[jef mallett]]></category>

		<guid isPermaLink="false">http://rougeroastery.com/Blog/2009/07/06/frazz-on-the-independence-of-biking/</guid>
		<description><![CDATA[
My friend over at m-bike.org gave a very nice synopsis of the strip &#8220;Frazz&#8221; created by Michigander, Jef Mallett.  I thought it was worthy of a post as well:
Started in April of 2001, the Frazz comic strip from time to time reflects author Jef Mallett’s love of biking. Today’s Fourth of July strip is [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/07/frazz-on-the-independence-of-biking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good time to be a bicycle dealer?</title>
		<link>http://hurst-associates.com/2009/07/good-time-to-be-a-bicycle-dealer/</link>
		<comments>http://hurst-associates.com/2009/07/good-time-to-be-a-bicycle-dealer/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 10:53:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[bike shop]]></category>
		<category><![CDATA[retail strategy]]></category>

		<guid isPermaLink="false">http://rougeroastery.com/Blog/2009/07/06/good-time-to-be-a-bicycle-dealer/</guid>
		<description><![CDATA[It&#8217;s summer, which means I&#8217;ve been spending a lot of time behind the handlebars.  I&#8217;ve also been spending a lot of time in bike shops &#8211; broken wheel, bend chainring, frayed shifter cable&#8230; its been a rough summer on both the road and mountain bikes.  But this has gotten me in to talk [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/07/good-time-to-be-a-bicycle-dealer/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>My kind of racing.</title>
		<link>http://hurst-associates.com/2009/06/my-kind-of-racing/</link>
		<comments>http://hurst-associates.com/2009/06/my-kind-of-racing/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 15:53:00 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[bicycle design]]></category>

		<guid isPermaLink="false">http://rougeroastery.com/Blog/2009/06/16/my-kind-of-racing/</guid>
		<description><![CDATA[My friends mmeiser and Todd of AllYearGear posted a great video.

I&#8217;ve always wanted to try and ride one of these, though I think the hardest part would be actually getting up on them.  But if I can get on it, then I&#8217;m in for a race.  
It seems like that big front wheel [...]]]></description>
		<wfw:commentRss>http://hurst-associates.com/2009/06/my-kind-of-racing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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