Comments for Hurst Marketing Associates

Comment on Elusive Triggers by Jim

Jim — Fri, 04 Dec 2009 17:23:57 +0000

Being human always gets in the way of rational decision making, whether you’re a man or woman. Its too bad that marketing decision often need to be based on assumptions of rational consumers, and we may appear to be rational from your research. But if you ask me “How important is the quality of your cell phone service provider’s network?”, I’ll rank that as of the utmost importance. Until I go hold an iPhone again. Lousy, slick, gadgety, anchoring iPhone.

Comment on Are Electric Bikes Coming to Your Independent Bike Dealer? by uberVU - social comments

uberVU - social comments — Sat, 31 Oct 2009 02:02:54 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by HurstMarketing: Are Electric Bikes Coming to Your Independent Bike Dealer? Find out here! http://bit.ly/2fPOBT…

Comment on Are Electric Bikes Coming to Your Independent Bike Dealer? by Tweets that mention Are Electric Bikes Coming to Your Independent Bike Dealer? « Hurst Marketing Associates -- Topsy.com

Fri, 30 Oct 2009 22:53:34 +0000

[...] This post was mentioned on Twitter by eCo Wheelz and Adam Stone, Dave Hurst. Dave Hurst said: Are Electric Bikes Coming to Your Independent Bike Dealer? Find out here! http://bit.ly/2fPOBT [...]

Comment on Whole Foods CEO Comments Reflect on the Brand. Is Anyone Surprised? by Jamie Latendresse

Jamie Latendresse — Thu, 01 Oct 2009 00:56:23 +0000

The new blog looks fantastic! Congrats on the big move. Your skills are now complete. Indeed you are powerful, as the Emperor has foreseen.

Comment on LA2M by Dave Hurst

Dave Hurst — Thu, 23 Jul 2009 18:47:04 +0000

Thanks, Derek. Great to meet you as well. I won't be able to attend next week's meeting, but looking forward to August!

Comment on LA2M by Derek Mehraban

Derek Mehraban — Thu, 23 Jul 2009 17:05:46 +0000

Dave – great meeting you yesterday at LA2M. Hope to see you again soon. Next week's speaker should be real fun!

Comment on Good time to be a bicycle dealer? by Dave Hurst

Dave Hurst — Tue, 07 Jul 2009 16:08:22 +0000

I think there are those who like to get that … um, I'll call it "exclusivity" attitude. In my opinion, I think it stems from the amount of time and energy they've put into the sport. They don't want to be treated like a newbie, and they don't want advice that would serve someone who isn't "elite" (as in racing classification, not Marxist class warfare type elite).
I hear the music store comparisons pretty often. Some folks want to be the only one in the store that knows what the techie is talking about. But those are a dying breed and they aren't sustaining shops anymore.
Mac, I've not been in B3, sounds like I need to get over there. There is definitely a fine line between advice and the sales push. It comes down to being able to read the customer. I don't think customers mind the high-end selling if that's really the direction they're headed or if the shop can point out why they should be without turning them off. No doubt its a fine line, but a lot of shop employees can walk it very well.

Comment on Good time to be a bicycle dealer? by Mac

Mac — Tue, 07 Jul 2009 15:44:46 +0000

Yup, good points. I did the bike shop hop from San Diego up to SFO a few years back hiring bikes from place to place. And found a really wide range of attitudes.

In the area I've found B3 in Grosse Point to be cool – if you turn up with a simple bike repair you get as much advice as if you were turning up to make a major purchase. Interestingly the various C&F stores in the area I've found very variable with some more interested in high end selling than advising on parts and repair (once they've sold you a bike).

Comment on Good time to be a bicycle dealer? by jimbotr0n

jimbotr0n — Tue, 07 Jul 2009 12:34:15 +0000

Triathletes are the most likely to know what they're looking for, and know a lot about what they're looking for, so they're the least likely to invoke (or in the bike dude's mind, deserve) shop guy scorn. To me, "bike shop attitude" is just like the snobby music store – more likely to lose you business than gain any. A shop in the South Oakland County area has lost me as a customer as a result – but American C&F picked me up as a result of their friendly crew at the Zoo de Mack fixit station – they've helped my wife and friends a few years in a row, always with a smile. That ties in with your comment on finding new ways to engage with customers. Good points, Dave!

Comment on Good time to be a bicycle dealer? by Jamie

Jamie — Tue, 07 Jul 2009 03:43:16 +0000

Even though I only bought one bike and it was not of the high-end variety, it WAS in the 90s and I STILL got the attitude. What is that about in all seriousness? Why would anyone — poor OR rich — want that? I ask you. And the ether.