Archive for category Online Marketing

Are you reading this?

Last week, I was reminded of a study I read about 6 months or a year ago. Basically, the study said that chances are, you are not reading this. I’m not saying you’re not here. I’m just saying you are more likely to be skimming this, than reading it.
Research done in 2008 [...]

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LA2M

Yesterday, I attended a (new to me) networking lunch, called LA2M. It was sort of the typical format for these things, with time to network in the beginning, a presentation, and time to introduce yourself to everyone at the end. The topic was presented by Chris Kochmanski of Design Hub in Ann Arbor [...]

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Are Spokespeople really Tweeting?

After having a discussion about how twitter is actually used for business purposes yesterday (something I’m still not sold on), I was reminded of this op-ed piece by Jonathan Salem Baskin in Ad Age. Baskin says:
We live in an era when people find time during the business day to tell one another what they’ve [...]

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