Last week, my wife and I were listening to a story on Marketplace from American Public Media about how women don’t really tell us (marketers) what they want and we, in-turn, don’t really reach out to them. You can get the story here:
http://marketplace.publicradio.org/display/web/2009/11/24/am-womens-marketing/
For those of us in the market research industry, the name Mary [...]
Archive for category Market Research
Elusive Triggers
Dec 4
The following news piece is from WNYC public radio talking about the growth bike shops in Brooklyn.
One of the first quotes from Pete Kocher of Ride Brooklyn is “A lot of signs pointed to this is a business that could succeed.” These “signs” are seen through research. Kocher may have just been lucky [...]
Are you reading this?
Aug 10
Last week, I was reminded of a study I read about 6 months or a year ago. Basically, the study said that chances are, you are not reading this. I’m not saying you’re not here. I’m just saying you are more likely to be skimming this, than reading it.
Research done in 2008 [...]
Marketing Science and Art
May 27
This morning I read a quick post from Seth Godin’s blog on whether marketing is a science or art (hint: its both).
This got me to thinking: no question that with my strategic planning background I fall into the science category in most cases, and I totally agree with Seth that the main problem for [...]
Your morning cup-o-joe.
Feb 9
I’m a coffee snob. I admit it. I roast my own coffee, ran my own coffee roasting company for a while, and I’ve been in tasting coffee in “cupping” sessions many times before. So, when I read that Eight O’Clock coffee won top honors from Consumer Reports I was skeptical.But the marketer in me did [...]
I’ve been busy with mostly planning for myself for 2009 so far. What about you? Do you have your goals for 2009 finished?
About this time year, it seems like everyone has written a blog entry about how to make plans or how to lay out and achieve goals, etc. So, I’m not going [...]
