The following news piece is from WNYC public radio talking about the growth bike shops in Brooklyn.
One of the first quotes from Pete Kocher of Ride Brooklyn is “A lot of signs pointed to this is a business that could succeed.” These “signs” are seen through research. Kocher may have just been lucky [...]
How come C-level executives often don’t seem to get that they are the “face” of their business? Particularly when they go wading into a very public topic. Entrepreneurs get it (usually).
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia76573c6f2d502a168e240c2d5c25bf9?imw=Y
Jul 23
Yesterday, I attended a (new to me) networking lunch, called LA2M. It was sort of the typical format for these things, with time to network in the beginning, a presentation, and time to introduce yourself to everyone at the end. The topic was presented by Chris Kochmanski of Design Hub in Ann Arbor [...]
GT Bicycles has come up with a fairly unoriginal (but still not all bad) way to promote their brand through word of mouth – get grassroots folks to do it. GT is sponsoring 35 amateur mountain bike racers to ride the newest GT machines in at least 6 IMBA sponsored races. They are [...]
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