The National Coffee Association has released their annual coffee consumption study and there weren’t many surprises this year.
Everyone knows its a tough year economically for a variety of reasons, and that was reflected in the study. While consumption overall has remained steady (54% of the overall respondents), gourmet beverages are down (14%, down [...]
Archive for category Coffee
Your morning cup-o-joe.
Feb 9
I’m a coffee snob. I admit it. I roast my own coffee, ran my own coffee roasting company for a while, and I’ve been in tasting coffee in “cupping” sessions many times before. So, when I read that Eight O’Clock coffee won top honors from Consumer Reports I was skeptical.But the marketer in me did [...]
