How come C-level executives often don’t seem to get that they are the “face” of their business? Particularly when they go wading into a very public topic. Entrepreneurs get it (usually).
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Archive for category Brand Management
Are you reading this?
Aug 10
Last week, I was reminded of a study I read about 6 months or a year ago. Basically, the study said that chances are, you are not reading this. I’m not saying you’re not here. I’m just saying you are more likely to be skimming this, than reading it.
Research done in 2008 [...]
It’s summer, which means I’ve been spending a lot of time behind the handlebars. I’ve also been spending a lot of time in bike shops – broken wheel, bend chainring, frayed shifter cable… its been a rough summer on both the road and mountain bikes. But this has gotten me in to talk [...]
I saw on David Cameron’s blog about a new ad for Coke featuring fuzzy little creatures. This is usually where ads lose my interest, but this ad wasn’t too bad. It didn’t make a lot of sense, wasn’t particularly stylish, but had sort of a Muppet feel for me.
However, then I noticed that [...]
GT Bicycles has come up with a fairly unoriginal (but still not all bad) way to promote their brand through word of mouth – get grassroots folks to do it. GT is sponsoring 35 amateur mountain bike racers to ride the newest GT machines in at least 6 IMBA sponsored races. They are [...]
Positively Detroit!
Jan 15
This article is a little off topic for me, but there’s been a lot of talk about it recently so I’ll try and tie it back in at the end…
Author and columnist, Mitch Albom recently wrote an article in Sports Illustrated about Detroit. Detroit’s been in the news a lot recently (not in a [...]
I’ve been busy with mostly planning for myself for 2009 so far. What about you? Do you have your goals for 2009 finished?
About this time year, it seems like everyone has written a blog entry about how to make plans or how to lay out and achieve goals, etc. So, I’m not going [...]
