Last week, my wife and I were listening to a story on Marketplace from American Public Media about how women don’t really tell us (marketers) what they want and we, in-turn, don’t really reach out to them. You can get the story here:
http://marketplace.publicradio.org/display/web/2009/11/24/am-womens-marketing/
For those of us in the market research industry, the name Mary [...]
Elusive Triggers
Dec 4
The following news piece is from WNYC public radio talking about the growth bike shops in Brooklyn.
One of the first quotes from Pete Kocher of Ride Brooklyn is “A lot of signs pointed to this is a business that could succeed.” These “signs” are seen through research. Kocher may have just been lucky [...]
It seems like electric bikes or e-bikes have been getting a substantial amount of interest recently. Here in the suburbs of Detroit, we had a new e-bike shop pop up about a year ago. And, if you think about the economy of Detroit a year ago, that seems like it would have to have [...]
How come C-level executives often don’t seem to get that they are the “face” of their business? Particularly when they go wading into a very public topic. Entrepreneurs get it (usually).
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia76573c6f2d502a168e240c2d5c25bf9?imw=Y
Are you reading this?
Aug 10
Last week, I was reminded of a study I read about 6 months or a year ago. Basically, the study said that chances are, you are not reading this. I’m not saying you’re not here. I’m just saying you are more likely to be skimming this, than reading it.
Research done in 2008 [...]
LA2M
Jul 23
Yesterday, I attended a (new to me) networking lunch, called LA2M. It was sort of the typical format for these things, with time to network in the beginning, a presentation, and time to introduce yourself to everyone at the end. The topic was presented by Chris Kochmanski of Design Hub in Ann Arbor [...]
The National Coffee Association has released their annual coffee consumption study and there weren’t many surprises this year.
Everyone knows its a tough year economically for a variety of reasons, and that was reflected in the study. While consumption overall has remained steady (54% of the overall respondents), gourmet beverages are down (14%, down [...]
My friend over at m-bike.org gave a very nice synopsis of the strip “Frazz” created by Michigander, Jef Mallett. I thought it was worthy of a post as well:
Started in April of 2001, the Frazz comic strip from time to time reflects author Jef Mallett’s love of biking. Today’s Fourth of July strip is [...]
It’s summer, which means I’ve been spending a lot of time behind the handlebars. I’ve also been spending a lot of time in bike shops – broken wheel, bend chainring, frayed shifter cable… its been a rough summer on both the road and mountain bikes. But this has gotten me in to talk [...]
My kind of racing.
Jun 16
My friends mmeiser and Todd of AllYearGear posted a great video.
I’ve always wanted to try and ride one of these, though I think the hardest part would be actually getting up on them. But if I can get on it, then I’m in for a race.
It seems like that big front wheel [...]
